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After Pepsi Co spun off its restaurant division in 1997, the flavors were simply renamed taco and pizza, respectively, with the pizza flavor discontinued in some markets.

At around the same time, due to the popularity of Frito-Lay's Tostitos brand the unflavored Toasted Corn was briefly discontinued, then brought back.

He made a deal in 1964 with Alex Foods, the provider of many items for Casa de Fritos at Disneyland, and produced the chips for a short time regionally, before it was overwhelmed by the volume, and Frito-Lay moved the production in-house to its Tulsa plant..

According to Information Resources International, in 1993, Doritos earned

After Pepsi Co spun off its restaurant division in 1997, the flavors were simply renamed taco and pizza, respectively, with the pizza flavor discontinued in some markets.At around the same time, due to the popularity of Frito-Lay's Tostitos brand the unflavored Toasted Corn was briefly discontinued, then brought back.He made a deal in 1964 with Alex Foods, the provider of many items for Casa de Fritos at Disneyland, and produced the chips for a short time regionally, before it was overwhelmed by the volume, and Frito-Lay moved the production in-house to its Tulsa plant..

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After Pepsi Co spun off its restaurant division in 1997, the flavors were simply renamed taco and pizza, respectively, with the pizza flavor discontinued in some markets.

At around the same time, due to the popularity of Frito-Lay's Tostitos brand the unflavored Toasted Corn was briefly discontinued, then brought back.

He made a deal in 1964 with Alex Foods, the provider of many items for Casa de Fritos at Disneyland, and produced the chips for a short time regionally, before it was overwhelmed by the volume, and Frito-Lay moved the production in-house to its Tulsa plant..

According to Information Resources International, in 1993, Doritos earned $1.2 billion in retail sales, one-third of the total Frito-Lay sales for the year.

For a short run in the late 1970s, Sour Cream and Onion flavored Doritos were available, but were discontinued in the early 1980s.

A Sesame seed flavored chip was also available for a short time in the late 1970s.

Nevertheless, in the costliest redesign in Frito-Lay history, in 1994 the company spent $50 million to redesign Doritos to make the chips 20% larger, 15% thinner, and rounded the edges of the chip. Berdusco, the vice president of tortilla chip marketing, said a primary reason for the change was "greater competition from restaurant-style tortilla chips, that are larger and more strongly seasoned".

The design change was the result of a two-year market research study that involved 5,000 chip eaters.

.2 billion in retail sales, one-third of the total Frito-Lay sales for the year.

For a short run in the late 1970s, Sour Cream and Onion flavored Doritos were available, but were discontinued in the early 1980s.

A Sesame seed flavored chip was also available for a short time in the late 1970s.

Nevertheless, in the costliest redesign in Frito-Lay history, in 1994 the company spent million to redesign Doritos to make the chips 20% larger, 15% thinner, and rounded the edges of the chip. Berdusco, the vice president of tortilla chip marketing, said a primary reason for the change was "greater competition from restaurant-style tortilla chips, that are larger and more strongly seasoned".

The design change was the result of a two-year market research study that involved 5,000 chip eaters.

Frito-Lay vice president Joe Ennen described this as "the most significant rebranding and relaunch in Doritos' 38-year history." In 2015, Doritos introduced a limited edition Rainbow Doritos product, which were only available to those making a minimum donation of to the It Gets Better Project, a non-profit organization that supports LGBT youth.

The same year, the Doritos brand began complying with U. Food and Drug Administration labeling regulations, four years before the regulations became mandatory.

The company was sued in 2003 by Charles Grady, who claimed that his throat had been damaged because of eating Doritos.

The new design gave each chip rounded corners, making it easier to eat and reducing the scrap resulting from broken corners.

Each chip was also given more seasoning, resulting in a stronger flavor.

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